TestSprout helps kids in grades K to 8 practice for the tests their schools give. The brand should feel calm and trustworthy to a parent and friendly, never babyish, to a ten year old.
Download the logo pack ZIP, 7.3 MBOne right answer, growing
A row of answer bubbles from a test sheet. One is filled in, and it sprouts. Practice turns a right answer into growth.
The sprouting bubble stands alone as the symbol. It reads at 16 pixels, so it carries the favicon and the app icon.
The wordmark is custom lettering: a heavy geometric sans with softened corners, straight stems slightly heavier than the curves, and a leaf cut into the o. It is not a font, so always use the supplied files; never retype the name.
Five arrangements
min 120 px / 30 mm widemin 90 px / 22 mm widemin 64 px / 16 mm widemin 16 px; below 48 px use the favicon filesmin 90 px / 22 mm widePick by background
Every arrangement comes in these seven versions. Transparent unless noted.
color-lightFull color on white and light backgrounds. The default.color-darkFull color on dark backgrounds. Name in white, sprout in Leaf.whiteOne color, on photos and on any dark or saturated background.blackOne color, for single-ink print, stamps, and faxes.mono-primaryOne color in Sprout Green, on light backgrounds.mono-primary-tintOne color in Leaf, on dark backgrounds.mono-primary-inverseWhite on a Sprout Green block. The block is part of the file.Clear space is one bubble
- Clear space
- Keep one bubble's width free on every side. Nothing else (text, edges, other logos) enters that zone.
- Cozy files
- Already include that clear space. Drop them into slides, documents, and vendor forms as they are.
- Tight files
- End at the artwork, with a 1% edge so anti-aliasing is never clipped. For the website and app, where CSS sets the spacing.
- Social avatars
- Use the
social/files. Platforms crop to a circle and ignore your margins, so these sit safely inside it.
Palette
Contrast ratios follow WCAG 2.1. Click a hex code to copy it.
Kid interface accents
For the practice screens only, never in the logo.
Three faces, all free on Google Fonts
Andika was designed for early readers: its single-story a and g match the letters children learn to write, and similar letters like b, d, p, and q are easy to tell apart.
Don't
What's in the pack
Download the logo pack ZIP, 7.3 MB| Folder | Contents | Formats |
|---|---|---|
logo/cozy/ | Five arrangements × seven color versions, with clear space | SVG, PDF, PNG at 512, 1024, 2048 |
logo/tight/ | The same set with near-zero margins | SVG, PNG at 512, 1024, 2048 |
social/ | Circle-safe avatars on Green, White, Paper, and Night | SVG, PNG at 400, 800, 1080 |
favicon/ | ICO, SVG (switches to Leaf in dark mode), 16 to 512 PNG, maskable icon, manifest | ICO, SVG, PNG, JSON |
File names read testsprout-<arrangement>-<version>-<margin>, for example testsprout-horizontal-color-dark-tight.svg.
Favicon tags
<link rel="icon" href="/favicon.ico" sizes="48x48"> <link rel="icon" href="/favicon.svg" type="image/svg+xml"> <link rel="apple-touch-icon" href="/apple-touch-icon.png"> <link rel="manifest" href="/site.webmanifest"> <meta name="theme-color" content="#2D5643">